GiLo Lifestyle is a South African online store based in Cape Town, South Africa and established in 2015. It began with Gina and Loren, two women with a love of fashion and the environment. Hence the name GiLo (pronounced- Gee Low). It is also an acronym for Giving Love back to the planet. We have the hope of changing consumer’s mindsets and making a difference to both people and the planet by providing stylish clothing without guilt. Both women respectively have a great love for animals and the planet and abhor the terrible and unnecessary cruelty that animals endure as a result of humanities lack of consciousness. They have found the significant and disturbing accumulation of plastic pollution around the globe to be alarming and a great cause for concern.