When we developed the concept of creating sneakers that had more to offer than traditional sneakers, a key component of the sneaker development was not only comfort, but style.
If are going to make a difference to how sneakers are made in South Africa - it's crucial we create sneakers that are going to look super attractive. Combining the use of better materials with a sneaker design that allows you to be trendy is what we aim to achieve.
We need to realise that through better production ethics and better quality materials the price to create such a sneaker will be a little bit more expensive. However, being safe in the knowledge that your sneakers were made using quality craftsmanship is what sets us apart.